What are pricing tiers?
For any item you're selling, there's often a handful of different prices associated to it:
- How much it costs you
- The Manufacturer's RRP
- How much you sell it for to your retail customers
- How much you sell it for to your wholesale customers
- A discounted members price
Pricing tiers allow you to set all these different prices.
Out of the box, we have 3 fixed pricing tiers:
- Cost - This is how much the item costs you. By setting a cost price, you can then later see the margins you're making.
- Retail - This is how much you're selling the item to the everyday retail customer. If you just have one price for everyone, this is what you use.
- Comparison - This is shown next to the price and is crossed out. It's a great way to show the customer the discount they are getting.
You can then add you as many extra pricing tiers as you need. You can call them whatever you like.
Once you've set up extra tiers, you can then assign them to your customers. Then, when they login, they'll see those prices instead and can purchase at their rate. Note, you can't set customers to the cost or comparison tiers.
How is tax inclusivity determined?
Tax inclusivity is set against the pricing tier. This means you can choose to set retail prices as tax inclusive and wholesale as tax exclusive. We then calculate the appropriate tax during checkout.
Note, cost price is always set to tax exclusive.
How are shipping rates related to pricing tiers?
There's a direct relationship between a pricing tiers and shipping rates. This means you need to set up shipping rates for each pricing tier. There's a couple of reasons for this:
- Tax inclusivity needs to be considered and maybe different between tiers.
- You may want to offer different shipping rates for different tiers. For example, retail customers might get free shipping because the margins are much better and you can absorb the cost. Wholesale customers however get a much sharper price, margins are lower, so shipping needs to be paid by them.
What are the required steps to set up a new pricing tier?
- Add a new pricing tier
- Enter all your prices for this tier (see below)
- Set up specific shipping rates for this tier
- Assign people to this tier and tell them!
- If you want to let customers login for their pricing tier, you need to ensure that you have set up a secure area for them to login to.
How do I enter all the different prices?
Once you've set up a pricing tier you can then enter in the prices for your items. You can either:
- Enter each price next to any product, sub product or ticket type
- Use the product import to bulk load them