An anchor is a position on a page, which the browser will jump to, when you click on an anchor link. You can create anchors in Airsquare using the anchor icon in the editor (which looks like a little flag).


As used in Airsquare, analytics refers to the statistical information that is available on Google Analytics, about how your website is being found and used.


An API (application programming interface) is a way for software programmes to communicate with each other, using source code (an extremely oversimplified definition!). APIs give software applications a way to reuse information. In this way, you can automatically pull content from your other accounts (e.g. facebook, twitter) to feature on your new website.


A blog is a diary of news/events that is live on the web. Entries are generally referred to as 'posts'.


Feedback on blog articles, posted by those who have read the article, is referred to as comments.


A controller allows you to give a page a certain function, e.g. display FAQs, blog or testimonials. These are found in the Airsquare system, in the page Settings tab, where it says, Decide what this page does.


A domain is where a website 'lives'. To publish a website on the internet, you need to purchase a domain name. Your website is then linked to your domain name.


Editors are those who can have a log in and password, in order to edit your new website. 


A favicon is a small icon that will appear in the address bar when people are looking at your website. If you go to you will see the tiny Airsquare logo in the address bar, just before the web address; that’s our wee favicon. A favicon gives your web address a clear identity and will appear when people bookmark or ‘favourite’ your website.


A footer appears at the bottom of a web page and is separate from the content of that page. Typically, the footer will appear on every page of a website. 


HTML is an acronym for HyperText markup language, the main markup language for webpages.

IP address

An IP address is the unique address to get to a computer on the internet.


A link is a connection between web pages, that you can click on; clicking on a link will take you to another page/website on the internet.


PDF is an acronym for 'portable document format' and is a standard way of exchanging documents on the internet.

Plain text

Plain text is a simple text document that doesn't contain any markup language.


Preview allows you to see what a page will look like on the web without actually publishing it.

Search Engine Optimisation (SEO)

SEO is a way of improving a website's visibility on the internet; it allows pages to be easily found on the internet, when people type search terms into search engines like Google and Bing.

Section (as used in Airsquare)

The pages of a website live within sections.

Site tree

The site tree is the diagram showing the order and layout of sections and pages of the website.


Spam is unsolicited email that is generally sent for marketing purposes. Email providers have spam filters, which prevent the majority of these messages reaching your inbox.


Tags are used to group blog articles into subject groups or to group products into categories, for easy reference.


Airsquare 'themes' are the website templates that you can choose from in Settings > Design.

URL address

A URL address is a way to get to a page on the internet.

Web browser

A web browser is a tool that you use to browse the internet e.g. Google chrome, Safari, Firefox, Internet Explorer etc.

Web pages

Websites are made up of web pages


The Websuite is the back-end of any Airsquare-run website, where the editing takes place.


A widget is a piece of dynamic content; it’s content that changes and carries out a specific function. The beauty of a widget is that you can add it to many different places in your website. If you want to update the widget, you only have to do this in one place and it automatically updates elsewhere. Examples of widgets that you'll use in Airsquare are YouTube videos, image slideshows, Google maps etc.