It's good to bear in mind that reading words on a screen is more taxing than reading a hard copy; web users therefore tend to scan web pages.
Make your content look good, using the following formatting guidelines:
- Consistency is key; keep the formatting the same on each page of your website
- Think about how easy it is to scan the page; organize the information clearly
- Don't use bold type or capital letters excessively because THIS IS CONSIDERED SHOUTING ON THE WEB!
- Use the heading styles available in the content editor for headings and sub-headings, rather than just making text bold or underlined
- Use single spaces between paragraphs and keep paragraphs short
- Press Shift+Enter to create line breaks, rather than paragraph breaks (great for formatting addresses!)
- Use either the bullets or numbers icon in the editor to create itemised lists
- Use tables when suitable
- Use the link icon in the editor to create hyperlinks, rather than putting long URL addresses in the content. For example, this is a link to an Airsquare page here, instead of writing the full URL, which would be http://www.airsquare.com/support/guides/social-media/getting-started-with-facebook.cfm - looks a bit less inviting!
- Make sure to link any email addresses you put in your content.
- Remove any empty space at the bottom of your content.
- We recommend you don't use spaces to align content, remember your website will be viewed on different screen sizes (desktop, tablet, smartphone), so your alignment won't be consistent.
- Try using horizontal lines to break up big blocks of content.