- Keep the subject line brief, simple and interesting.
- The style of the email should reflect your brand - colours, logo, tagline etc.
- Remind the recipient why they are hearing from you (e.g. you are receiving this because you subscribed to...)
- Customise the senders name and the also address the email personally, e.g. Hello (Name)
- Get to the point quickly and concisely - what are you offering/what are the benefits/What news do you have to share?
- Ensure that the email’s format is plain text and don’t include too many images
- Include an obvious and well-placed ‘call-to-action’ button (i.e. sign up, subscribe, contact us)
- Include (several) links to your social media pages - Facebook, Goggle+, Twitter etc.
- Remind the recipient of your privacy policy/ respect for their privacy
- You must include an unsubscribe link, so people don’t banish your email to spam.
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